The Neuroscience of Change – Leading Change with the Brain in Mind


Online: pwd=b3I1d1FEUXM3eUZHUWpXOHljZjlp QT09&from=addon

Zoom Meeting ID: 995 3590 9677

Passcode: 908949


Friday, November 12, 2021



1:00-2:00 pm (Central)​

Program Overview

In this session, you will explore and discuss practical ways to help the brain process change.


We will look at some “hard science” and practical insights to the perceived “soft science” of psychology and change. This session will begin by learning a bit about the brain’s inherent threat mode and five very specific SCARF threats the brain instinctively perceives when faced with change – threats to status, certainty, autonomy, relatedness, and fairness.


You will

  • Explore implications of the SCARF model in designing and leading change initiatives.

  • Gain a greater understanding of the brain’s inherent threat/reward states as they relate to change.

  • Learn about 5 core change threats that inhibit the brain’s capacity to think and collaborate.

  • Explore some practical, motivational reward-state strategies that help the brain process change in a positive way

About Our Presenter:

Kristin Evenson is Founder of Junctures Consulting & Coaching.

• Kristin spent 20 years with Fallon Worldwide, leading brand & communications strategy development for clients across a variety of industries—including Nordstrom, Holiday Inn Express and Children’s Defense Fund.  Her teams’ work won multiple national effectiveness awards.

• She’s since served as consultant & coach to CEOs, teams & boards—helping them navigate strategic junctures by leveraging their unique brand of significance, and with a clear mandate for what can’t change and what must.  Her consulting work resulted in a “Best Practice in People/Workplace” by Upsize Magazine.


• Kristin completed NeuroLeadership Institute’s Brain-Based Coaching Program to incorporate brain-based principles into change initiatives for organizations, teams & individuals.

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